Author: anthonydeanpeterson

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/123100254&color=ff6600 Adpeterson · Everyone’s Local Agent

Introduced Species interactive for Powerhouse Museum https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/playlists/13669872&color=ff6600&auto_play=false&show_artwork=true

Audio for the Australians at War Website for the Department of Veterans Affairs.

https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/122558416

IMB IQ Challenge was a major radio station tactic for Sydney radio station, 2GB. Commissioned by Macquarie Radio Network, it ran over a number of weeks, offering listeners the chance to win a guaranteed $1,000 every time played.


https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/playlists/13657786&color=ff6600&auto_play=false&show_artwork=true

In 1990, sleepy old Radio 2KY pulled off the radio coup of the decade by poaching the high rating commentary team of Hollywood and Zorba. They also grabbed a handful of other Macquarie Radio on-air personalities including Mike Bailey, Ian Trent and Peter Shanahan, who joined existing Morning announcer Ray Warren at the Trades and Labour Council owned station.

The result was an instant lift in the sound of the station and for a short time, it was a case of, off with the cardigans and on with the footy jumper.

Unsold radio inventory is a great place to flog the benefits of advertising on radio.

This jingle package from the late 80s, was created by the then Radio Marketing Bureau and distributed by reel-to-reel tape to all commercial stations.

As well as generic, standalone tracks, the package contained inserts where local stations could ad their own message.

Music written by Idris Jones and Ray Heckendorf was Creative Director. Tracks were recorded by Trevor Johnson and Bill Dowling.

The voice is by an Australian actor who has now hit the big time in Hollywood. Add a comment below if you think you know.

Why Radio is a video presenter for a large Australian radio network. Designed as a scene-setter for sales calls, at a time when laptop presentations were still something of a novelty.

Writer: Tony Peterson
Production Company: New Toys

Installation at Powerhouse Museum, Sydney. http://www.youtube.com/embed/0kakk1gK3vY?rel=0

Variety of Message on Hold tracks;

• Zurich Insurance
• Slade Farm (NZ)
• Elite IDS
• Cassegrain Wines

Hypotheticals can be a bit hit and miss.

This was tightly scripted and rehearsed. After lunch and three full takes, to keep things fresh for the panelists, the autocue was changed, and a surprise ending added.

All the responses are therefore real and the result was a vehicle that showed off the best attributes of radio and defined it as a viable and credible advertising medium.

Writer: Tony Peterson
Producer: Ray Heckendorf
Production Company: Black Max
Year: 1990

With thanks to Bob Logie and Tom Crozier.